Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution — to check on available options or to answer a question — audiences expect to be able to find the...
Have you ever wondered why fast food logos are almost always red, orange or yellow… and rarely blue? While, on the other hand, why health and medical-related ads typically use blue as the predominant color… but almost never red or yellow? It’s...
Whether they realize it or not, building products marketers — like all marketers — are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are...
