Tulip Cooking Names Kleber & Associates Agency of Record

Tulip Cooking Names Kleber & Associates Agency of Record

ATLANTA (August 21, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been selected as agency of record by Connecticut-based Tulip Cooking, the revolutionary...
Barbie Movie Lessons for Building Product Brands

Barbie Movie Lessons for Building Product Brands

If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The...
How Much Content is Too Much for Building Products?

How Much Content is Too Much for Building Products?

In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in...
Lead Intelligence for Building Product Brands

Lead Intelligence for Building Product Brands

Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial...
Tips for a Building Product Brand Website That Gets Noticed

Tips for a Building Product Brand Website That Gets Noticed

Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution — to check on available options or to answer a question — audiences expect to be able to find the...