Eight Ways to Future-Proof Your Building Product Brand

Eight Ways to Future-Proof Your Building Product Brand

It’s easy to get lulled into complacency when the housing industry is at the top of its game. In fact, The National Association of Realtors Affordability Index, which looks at three key metrics — home prices, mortgage...
How to Make your Building Product Brand into a Superhero

How to Make your Building Product Brand into a Superhero

As summer approaches, so does blockbuster movie season — and as our friends at Marvel and DC know — Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto...
3 Brand Values Sears/Craftsman Taught Us

3 Brand Values Sears/Craftsman Taught Us

When you go to branding school, one of the first things you learn is a lesson on the power of a brand, using the example of Coca-Cola. The professor is likely to quiz the students: “If you could divide the Coca-Cola company into two parts — one part is all...