The High Holiday season concluded last weekend for our Jewish audience community, and the event reminded us of a highly relevant marketing lesson to consider. It’s a story about how a well-known legacy brand launched a seamless, strategic marketing campaign this...
Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content. How to clean...
For some marketers, the allure of social media is akin to the siren song in Homer’s Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes… but never quite enough....
Pfister’s “American Plumber Stories” docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper...
The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company’s financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a...
