PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and...
Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial...
Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023. Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield,...
Mobile Marketing for All Consumers It light of the recent launch of Shopkick, I thought it would be a good time to look at some of the other mobile, building products marketing options out there. I’ve talked before about and how they’re changing mobile...
The newest incarnation of mobile marketing for building materials via smart phone apps is now in full swing. It’s called Shopkick, and it’s a mobile app that utilizes location services to track users as they enter participating stores. Consumers must...
