The Tile Doctor Debuts Diamond Grout for Ultimate Luxury

“Sparkling” new product elevates grout to the next level Marietta, Ga. – Sept. XX, 2018 – The Tile Doctor, a leading provider of innovative, high performance products for the tile industry, has announced the latest addition to its suite of...
How to Innovate Building Product Marketing in the New Year

How to Innovate Building Product Marketing in the New Year

How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes — designed to accommodate two or even three cars — but are just as often used for storing junk? Thanks to technology,...
Making Fire-Resistance a More Important Feature for Buildings

Making Fire-Resistance a More Important Feature for Buildings

Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
How Building Product Brands Can Create Loyalty

How Building Product Brands Can Create Loyalty

On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?

Does Operations Deliver on Marketing’s Promise?

Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important...