How to Compete and Thrive as a Challenger Brand

How to Compete and Thrive as a Challenger Brand

On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for...
How Much Content is Too Much for Building Products?

How Much Content is Too Much for Building Products?

In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in...
What Building Product Brands Can Learn From Starbucks

What Building Product Brands Can Learn From Starbucks

Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this...
How Paint Trends Inform Economics | Survey-Analysis

How Paint Trends Inform Economics | Survey-Analysis

The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets — and K&A vital channel checks — run...
Online B2B Marketplaces… Threat or Opportunity?

Online B2B Marketplaces… Threat or Opportunity?

It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand...