Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses....
The single-family home market is changing. There’s a shift in ownership underway… as well as an evolution in the profile of a large audience of typical residents. And building product brands can position themselves for this lucrative, increasing...
Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds...
It’s easy to get lulled into complacency when the housing industry is at the top of its game. In fact, The National Association of Realtors Affordability Index, which looks at three key metrics — home prices, mortgage...
How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision...
