Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...
Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game… for all of your marketing activities, how much...
Say the phrase “challenger brand” and classic marketing stories come to mind: Avis vs. Hertz, Coke vs. Pepsi, Apple vs. Microsoft. These are typically David and Goliath stories, where smaller companies nibble away at the market share of industry giants,...
A few weeks ago, I featured several homes that provided a glimpse into the future of homebuilding. As a follow up, I figured I’d share what I think the home of the future will look like, featuring smart home building products and materials. Here are some key...
This year has been one of the deadliest years on record for natural disasters in the US. So far, more than 500 people have been killed by tornadoes, and hurricane season is just around the corner. After the devastating tornado in Joplin, Missouri some officials are...
