Overstuffed: Is less really more?

It seems the more you have, the more you need. What if Americans traded in all of their “somethings” for nearly nothing? The recent “extreme-downsizing” trend is becoming a tempting challenge for many, and – as their piles of possessions...

Marketing Home and Building Products as Services

Long gone are the days when a milk man delivered the milk. We have gained, however, infinitely more services, especially with the internet’s advancement. Way better, perhaps, than milk delivered to your door. These days, there are services available to meet...

Marketing Building Products and Materials with Coupons

These days, time spent clipping coupons has proved worthwhile for consumers. With weekly store ads in addition to online and mobile coupons, there are ways to save for everyone and everything. In my house, collecting coupons from the Sunday edition of the AJC is the...

Marketing Building Products Requires Solid Target Research

No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra, “it’s nifty to be thrifty,” looking for...