![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleber3v.wpenginepowered.com/wp-content/uploads/2023/03/PESO2023_02.png)
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...
Chris Thiede expands the growing marketing agency’s leadership team ATLANTA (February 2023) – Kleber & Associates appoints Chris Thiede as the new Vice President, Practice Director Public Relations + Content. Kleber & Associates (K&A)...
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique...
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes — the curious...
It’s not news that the supply chain is experiencing unprecedented challenges. Now that the holidays are upon us, the supply chain is under even more pressure to “deliver the goods.” And consumers are facing another holiday season rife with shortages...
