10 Digital Marketing Trends for Building Products in 2023

10 Digital Marketing Trends for Building Products in 2023

Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique...
Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes

Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes

Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes — the curious...
Chief Marketing Officer Success Guide For Building Product Brands

Chief Marketing Officer Success Guide For Building Product Brands

The world is constantly evolving. And the pace of that change continues to accelerate. Communications technology is advancing rapidly. At the same time, audience perception and expectations are shifting tectonically. Through it all, the role of the Chief Marketing...