CertainTeed® commissions low-slope roofing labor study

Five-year study helps roofing contractors do more with less labor (MALVERN, Pa.) — To help contractors optimize labor efficiency across all commercial roof covering types, CertainTeed Corporation and Trinity | ERD have released, “Factors Impacting...
Making Fire-Resistance a More Important Feature for Buildings

Making Fire-Resistance a More Important Feature for Buildings

Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
How Building Product Brands Can Create Loyalty

How Building Product Brands Can Create Loyalty

On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?

Does Operations Deliver on Marketing’s Promise?

Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important...