It’s an epic battle between two unstoppable forces. The two protagonists locked in a never-ending struggle to shape the world the way they think is best, and to the benefit of all humankind. They both have more or less the same end goal in mind, just different...
Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...
Contractor loyalty programs are quickly becoming tried-and-true marketing techniques for B2C brands and retailers. Programs like Amazon Prime are showing their power to win repeat business. But for building products manufacturers, it’s a slightly different...
Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know...
With a slowing Chinese economy, an unpredictable presidential campaign and our stock market off to one of its worst starts in history — the Consumer Electronics Show, the Kitchen & Bath Industry Show and the International Builders Show all burst onto the...
