Say the phrase “challenger brand” and classic marketing stories come to mind: Avis vs. Hertz, Coke vs. Pepsi, Apple vs. Microsoft. These are typically David and Goliath stories, where smaller companies nibble away at the market share of industry giants,...
So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it...
Welcome to the Kleber & Associates blog! Here’s the latest on IBS 2014: For the first time in years, the excitement surrounding the upcoming International Builders’ Show (IBS) is enormous. Typically attended by architects, contractors and developers,...
Welcome to the Kleber & Associates blog! Here’s the latest on Simple Storage Solutions from WoodTrac One item near the top of almost any homeowner’s wish list, especially those with families, is “more closet space”. Even the most organized...
Welcome to the Kleber & Associates blog! Here’s the latest on Learning from Sub-Zero Wolf and Wall Street This month, Kleber & Associates was thrilled to launch the Grand Opening Ribbon Cutting of the new Atlanta flagship Sub-Zero and Wolf Appliance $4...
