Marketing Building Products to Today’s Cautious Consumer: The Dos and Don’ts
Most organizations are facing new realities in today’s economic environment. Consumer behavior has changed dramatically, and virtually the entire population has reconsidered its spending habits. We’ve seen a return to the basics where people are being...Look to High-Performing Brands for Example When Marketing Home & Building Products
What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product...MAY IS NATIONAL REMODELING MONTH: A Glimpse at Forward Remodeling Trends
Dual-Home Offices Despite the current state of the housing market and uncertain condition of the U.S. economy, the remodeling industry continues to experience growth. In honor of National Remodeling Month, it’s only fitting to look around the corner to the...LUXURY BRANDING IN A “LOW” TIME
Despite some popular beliefs amid the barrage of negative media reports, the luxury housing market remains strong. The majority of today’s high-end consumers aren’t in danger of losing their homes. In fact, luxury homes, and the products installed in them,...
