CNN, one of the world’s leading news organizations, recently tried something new. And they failed in spectacular fashion. Their experience holds some lessons for building product brands. CNN+ was launched at the beginning of April to great fanfare. The cable...
Most people who watch the Superbowl each year catch at least some of the ads. And like many of those fans — studying the marketing strategies of each “spot” — is among our favorite experiences of the game. One commercial that has generated its...
ATLANTA (January 2022) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building materials industry, has been named agency of record (AOR) by Polyvision Corp., a global leader in the innovation and...
Content marketing is one of our agency’s favorite topics. Yet, it’s interesting to consider that it was actually Bill Gates who coined the phrase “Content is king” back in 1996. How that phrase resonates now, however, is quite...
Over the course of the last few years, an increasing number of brands have added a new executive responsibility to their C-suites… the CCO, or Chief Customer Officer. And they’re in good company. In fact, large pioneering companies from across a broad...
