All along the muddy banks of the salt marshes live colonies of fiddler crabs. There are actually 100 different types in the family Ocypodidae. Each of these species shares a similar habitat. Similar behaviors. And one unmistakable similarity… the...
Most everyone has heard of a challenger brand. Think about IKEA. The Swedish company that single-handedly transformed the designer furniture space when they created a brand that offered accessible, flat-pack furniture for a highly affordable price. Or Airbnb, who...
Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is...
Welcome to the Kleber & Associates blog! Here’s the latest on The Kitchen and Bath Industry Show 2013 Best From KBIS Returning to New Orleans to commemorate the National Kitchen & Bath Association’s 50th Anniversary, The Kitchen and Bath Industry...
