In the old days, back before smart phones and caller ID, when your phone rang you picked it up — and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
BOISE, Idaho – From the beginning of his career at Boise Cascade Company (Boise Cascade) (NYSE: BCC), Steve Stoler has been a trailblazer. Stoler will retire from his position as particleboard sales and marketing manager at Boise Cascade this August, marking the...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
Welcome to the Kleber & Associates blog! Employee Satisfaction Key to Marketing Home Products. Here’s the latest. Seven Ways to retain the best of the best An effective team is the heart and soul of any successful business. Keeping the best staff and...
