While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions… where...
In my last blog post, Women Still Have the Edge, I discussed the predominant power of today’s women consumers and the differences between them and their male counterparts. Now I’d like to delve into a case study of a real-life marketing campaign geared...
