IKEA Pulls Out All the Stops for Gen Z Consumers

IKEA Pulls Out All the Stops for Gen Z Consumers

For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how...
Avoiding Social Media Fails for Building Products

Avoiding Social Media Fails for Building Products

When it comes to social media and popular culture, building products brands don’t live in such a high-stakes world like consumer brands. But in a way, that makes it even more dangerous, because your guard is down. A building materials company may not command the...
How to Make ‘Quality Content’ King in 2018 

How to Make ‘Quality Content’ King in 2018 

It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come.  Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...

Marketing Home Products to Hispanic Americans

Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...

TO TELL THE TRUTH…What consumers really think about your brand

Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...