consumer loyalty Archives - Kleber and Associates

IKEA Pulls Out All the Stops for Gen Z Consumers

For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how...

Wal-Mart Takes an All-Women Approach: Seven Reasons Why Its Latest Marketing Campaign Will Increase Its Market Share

In my last blog post, Women Still Have the Edge, I discussed the predominant power of today’s women consumers and the differences between them and their male counterparts. Now I’d like to delve into a case study of a real-life marketing campaign geared...

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IKEA Pulls Out All the Stops for Gen Z Consumers

Wal-Mart Takes an All-Women Approach: Seven Reasons Why Its Latest Marketing Campaign Will Increase Its Market Share

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