How a Journalistic Approach Can Promote Brand Trust

How a Journalistic Approach Can Promote Brand Trust

In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And...

The Trillion Dollar Opportunity – Marketing to Hispanic Americans

Due to the increased prominence and impact of Hispanic Americans across the country, Kleber and Associates has published a white paper discussing Hispanic Americans’ influence on, not only our culture, but, also on consumerism. As the largest minority group in...

The Truth Room: Millennials as the New Target Consumer

Welcome to the Kleber & Associates blog! Here’s the latest on The Truth Room: Millennials as the New Target Consumer Here are the cold hard facts. Despite the poor housing market and debates on renting vs. owning, young couples are ready to start living out...