Driving Facebook Engagement to Help Build Your Brand

Driving Facebook Engagement to Help Build Your Brand

No one likes an attention seeker. If you stop and think about it, the kid at recess yelling, “pick me, pick me,” was most always chosen last for kickball. The guy who sent his high school crush way too many love notes likely never went to prom. The...
3 Rules For Marketing Building Product Sub-Brands

3 Rules For Marketing Building Product Sub-Brands

Quick: what company developed early versions of the digital camera, positioning them to be innovators in the category? Give up? The answer is Kodak. That’s right, the company that has been rendered all but obsolete by the digital photography age — actually...
How to find Influencers for Building Product Brands

How to find Influencers for Building Product Brands

Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...

Boise Cascade relaunches 2.1E Versa-Lam LVL at IBS 2019

For Immediate Release: January 25, 2019 Launch will increase modulus of elasticity (MOE) grades for LVL products Boise, Idaho – In conjunction with the 2019 International Builders’ Show (IBS), Boise Cascade Company (Boise Cascade) (NYSE: BCC) is...