The Power to Give Building Products Customers More Time

“Alexa, order me a truckload of three-quarter-inch OSB.” At first, the Amazon Echo, Google Home, and similar voice-activated assistants seemed like a bit of a novelty, allowing consumers to get the latest news, listen to music, and maybe even play a game...

How to Make ‘Quality Content’ King in 2018 

It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come.  Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...

How to Grow a Massive Email List in the New Marketing Environment

Creating a Unique Mix of Strategies that Builds on What Your Company Does Best “The money is in the list…” — Proverb of online business Email marketing has literally exploded over the last decade. Heeding the call of direct response marketers...

How and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...

How to Decode Buyer Intent — and Maximize the Value Potential of Each Prospect in Your Funnel

Leads have existed as the heart of the sales pipeline for decades. However, prospects enter the sales funnel at different stages with different knowledge — carrying different needs. Treat them the same way and your ROI will likely decline. Buyer intent marketing...