Why C-level Execs And Their Leadership Teams Must Electrify Their Brands Using Social Media — And How And Where To Do It

The ‘Age of the Social CEO’ has officially dawned. But it doesn’t stop there — all C-level operators and management inner circle can use savvy social media to breathe new, exciting life into an established brand. And the time to start is now,...

Paid – Earned – Shared – Owned

The state of public relations (PR) and marketing is in a constant state of flux — and in direct correlation to the change in public perceptions, attitudes, and behaviors. Social media and mobile communications have created a wealth of new opportunities for...

Kleber & Associates Names Kathleen Bowley as Senior Public Relations Account Director

ATLANTA (March 6, 2017) – Kleber & Associates (K&A), an Atlanta based marketing and communications firm, today announced the appointment of Kathleen “Kat” Bowley as Senior Public Relations Account Director. “I have admired Kat’s...

Consumers Prefer Brick-and-Mortar Retail. What Should You Do About It?

A few articles recently point to some interesting trends in consumer behavior, indicating a continued preference for good, old-fashioned retail shopping over e-commerce. But it’s not quite that simple, and there are some interesting lessons for building products...

5 Ways To Use Content In Your PR For Building Products

You might have noticed that the public relations landscape is changing. Rapidly. Is your approach to PR changing with it? It used to be that the PR team worked separately, taking direction from the marketing department and developing the news angles for the product or...