Best Practices for Reaching End Users for Building Products

Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know...

Contractor Marketing: Roll Up Your Sleeves

Contractors – the backbone of building material manufacturers. For all the gloss and glamour of architects and showrooms, there’s the contractor… in the trenches doing the work and wrangling the installer. But within this segment, several...

Building Product Advertising Creative Strategy Victory: How to Sell Around the Big Box Retailer

In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million...

3 Steps to Implement Successful Lead Nurturing for Building Products

Following your leads throughout their trip of examination, research and buying while offering accommodating tips and assets along the way is important to ensure those leads reach the purchase stage. This process helps prospects create associations with your...

K&A Client, Feeney Featured on FOX’s New Show “HOME FREE”

Imagine you are on a home makeover show with your spouse. You both have put a tremendous amount of work into the remodel… a lot of sweat, maybe even a few tears. Then to your surprise, at the end of the “build” you and your spouse are eliminated...