Give your customers a voice!

Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...

Social Network Marketing and Email Marketing: The Perfect Pair

During this time when using social media for marketing seems to be all the rage, it’s sometimes easy to forget e-mail marketing. Email marketing typically takes a backseat to social networking. Nielson stats say that people have been spending less time using...

Marketing Home Products with the Grateful Dead

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products with the Grateful Dead Lessons Learned from an Unforgettable Band It’s not everyday that marketing efforts are deemed highly successful. Moreover, it’s not...

Marketing Home Products to Hispanic-Americans

Hispanics, as the largest minority in America, have tremendous buying power.  More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...

Hemingway's tips for effective writing

Here’s the latest on Hemingway’s tips for effective writing. It’s easy to get carried away when writing. A lot of writers tend to  go on and on about a particular subject, when, in reality, most readers just want to get to the point.  This...