Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...
Don’t Let Fear and Anxiety Paralyze Your Brand Are you anxious about the future of your business? Are you distressed about current layoffs or the prospect of potentially letting go valuable employees? Are you fearful about making vital budget decisions that will...
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
A product’s price tag defines its value, at least that’s what recent studies have found.According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived to...
The increasing popularity of social media has many companies shivering. The apprehension stems from a lack of knowledge of how this new technology-based movement works and the steps to participate and control it. When you think of a blog, it’s really just an...
