Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly,...
Most everyone has heard of a challenger brand. Think about IKEA. The Swedish company that single-handedly transformed the designer furniture space when they created a brand that offered accessible, flat-pack furniture for a highly affordable price. Or Airbnb, who...
This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford to be naïve. Optimism is a force of life that keep us moving forward…...
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a...
