How Building Product Brands Can Create Loyalty

How Building Product Brands Can Create Loyalty

On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Corporate Social Responsibility For Building Products

Corporate Social Responsibility For Building Products

Earlier this year, the Home1 campaign launched with the mission of raising awareness of the looming housing crisis in America. The campaign is another example of an organization working to effect positive social change… and an opportunity for building products...
The Power to Give Building Products Customers More Time

The Power to Give Building Products Customers More Time

“Alexa, order me a truckload of three-quarter-inch OSB.” At first, the Amazon Echo, Google Home, and similar voice-activated assistants seemed like a bit of a novelty, allowing consumers to get the latest news, listen to music, and maybe even play a game...
Authenticity Must Ring True When Marketing Building Products

Authenticity Must Ring True When Marketing Building Products

Customers are more hesitant to put their faith in brands. It begs the question: how can customers trust brands when the relationship is one-sided? The answer is: they can’t. As such, authentic brands have emerged as the envy of corporate leaders worldwide. If...