Shifting Building Practices in the Age of COVID

Shifting Building Practices in the Age of COVID

Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo...

ELMIRA STOVE WORKS ANNOUNCES “GOODWILL AMBASSADOR” PROGRAM

Cross-border salute honors healthcare workers and first responders ELMIRA, ONTARIO (May 15, 2020) – Elmira Stove Works, the leading manufacturer of vintage-styled kitchen appliances, has announced the “Goodwill Ambassador” program in honor of...
How to build a Building Product Brand during this Pandemic

How to build a Building Product Brand during this Pandemic

The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level — that goes beyond just selling product...