Welcome to the Kleber & Associates blog! Here’s the latest on “Super Greenies”: A new breed of conservationists. In theory, Green products have a large consumer base. Saving water, energy, forests, and our planet are noble goals that many people...
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Targeted Niche Audiences Strategies to Appeal to Current and Prospective Customers A solid customer base is the backbone of any thriving business. It’s essential...
