Using Twitter to Reach Specific Target Audiences

In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...

Future of Instagram for Advertising and Marketing

Instagram began as an IOS-only photo sharing app in 2010. It has since evolved into a massive social network with a large Web and Android presence involving a total user base over 200 million. It’s therefore no surprise that Instagram has developed new...

Pinterest Promotions: New Ad Avenue for Home and Building Products

Pinterest has started offering paid ads on their site and allowing companies to pay for promotions, or upgrades to visibility, on their posts, or “Pins”. Many brands have already been allowed to test promoted pins and are heavily invested in this new way...

Use LinkedIn for Personal Public Relations

Welcome to the Kleber & Associates blog! Are you using LinkedIn for personal public relations?  If you are, here’s the latest. LinkedIn has been getting a lot of media attention lately. Most importantly, LinkedIn is quickly becoming a vehicle for...

New Facebook Tool Makes Page Management a Breeze

With over 1.3 billion users, Facebook remains the global king of social media engagement. From the halls of Harvard, ramping to a cultural phenomenon in a mere decade, Facebook is viewed by some on the same level of importance as was once reserved for the telephone...