![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleberandassociates.com/wp-content/uploads/2023/03/PESO2023_02.png)
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...
The state of public relations (PR) and marketing is in a constant state of flux — and in direct correlation to the change in public perceptions, attitudes, and behaviors. Social media and mobile communications have created a wealth of new opportunities for...
Understanding what earned media is — what it isn’t — and where to find it Earned media is precisely what its name implies — word-of-mouth reporting that arises from positive impressions of your business. It represents all forms of attention...
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest … As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic...
