![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleber3v.wpenginepowered.com/wp-content/uploads/2023/03/PESO2023_02.png)
Paid – Earned – Shared – Owned
The state of public relations (PR) and marketing is in a constant state of flux — and in direct correlation to the change in public perceptions, attitudes, and behaviors. Social media and mobile communications have created a wealth of new opportunities for...
How to Earn Customers with Earned Media: Tips to Attract and Convert Publicity for Building Products
Understanding what earned media is — what it isn’t — and where to find it Earned media is precisely what its name implies — word-of-mouth reporting that arises from positive impressions of your business. It represents all forms of attention...The New Marketing Home Products Reality: It’s Nifty To Be Thrifty
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest … As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic...
Latest Tweets:
Experts Share 2023’s Top Outdoor Living Trends And Ideas
#HomeOwners #LuxuryHomes #OutdoorLiving #HomeDesign
https://bit.ly/3ICHHgq
These ancient ‘cob houses’ may be the key to building cheap sustainable homes: ‘All the comforts of home and the natural world’
#HomeBuilding #SustainableHomes
https://bit.ly/3KkAD9A
Mortgage demand surged after Fed signaled potential pause in rate hikes
#HousingMarket #HomePrices #MortgageRates
https://cnb.cx/3MiOYUX