Measuring Customer Intent in Your Building Products

Measuring Customer Intent in Your Building Products

If you don’t measure it, did it happen? Recent research claims that only eight percent of consumers reported being “very satisfied” with promotional emails. Honestly, we’re surprised it’s that high. Email has been around for decades, and...

Don’t Lead Your Customers to Unsubscribe

Welcome to the Kleber & Associates blog! Don’t Lead Your Customers to Unsubscribe. Here’s the latest. Through Facebook, Twitter and e-mail, companies can reach out to consumers faster than ever. However, consumers can unsubscribe faster than ever, too....