“Super Greenies”: A new breed of conservationists

Welcome to the Kleber & Associates blog! Here’s the latest on “Super Greenies”: A new breed of conservationists. In theory, Green products have a large consumer base. Saving water, energy, forests, and our planet are noble goals that many people...

Where Health and Sustainability Meet

K&A’s trip to the GREENGUARD offices The “green movement” as we think of it today has gone through a considerable amount of changes since Rachel Carson’s landscape changing book Silent Spring and the legislative fervor of the 1970s....

Resurrecting “Green” Marketing

Today’s consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and...