Engaging effectively on relevant social media platforms continues to grow in importance for Home and Building Product brand plans. And, with more than 1 billion users, Instagram has become one of the most popular social networking sites. Ninety percent of...
Two brands that support the home buying process are trying their best to stand out this year. When you’re a company whose product or service — is literally interchangeable with your competitors’ — you have to work really hard to stand out....
In this era of content marketing, brands are increasingly being presented with a challenge — and an opportunity — to reach audiences in new ways. That is requiring some new approaches that would have been unthinkable just a few years ago. One of those new...
Welcome to the Kleber & Associates blog! Minority group shows incredible purchasing power. Here’s the latest. Emerging still as the largest minority group in the U.S., Hispanics are responsible for more than half of the population increase during the past 10...
Mobile Marketing for All Consumers It light of the recent launch of Shopkick, I thought it would be a good time to look at some of the other mobile, building products marketing options out there. I’ve talked before about and how they’re changing mobile...
