No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that...
Steve Kleber, founder of Kleber & Associates and president of the National Remodeling Foundation, has been appointed chairman for the 2023 – 2024 National Association of Home Builders (NAHB) Global Opportunities Board. As chairman, Kleber will lead...
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not… and attempting to reach a higher caliber of customers. Perhaps it’s to bend to...
