Going Green: The Tradeoff Game

Welcome to the Kleber & Associates blog! Here’s the latest on Going Green: The Tradeoff Game. There are many reasons and approaches to go green. Going green can save energy and water, reduce harmful emissions and preserve plants and wildlife. But often each...

Who to See at K/BIS: My Great 8

I look forward to the annual Kitchen and Bath Industry Show every year, anxious to see which trends and products will prevail. As homeowners continue to remodel and upgrade, they’ll focus on the two most-used rooms of the home: the kitchen and the bathroom....

Marketing Home Products to Hispanic Americans

Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...

Maximize Marketing Home Products during Hard Economic Times

A Smart Company poll conducted last year­ found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick...