Replicating the Wow Factor in a Virtual World

Replicating the Wow Factor in a Virtual World

For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows — as these events are critically...
Industry Trends Watch IBS/KBIS 2020

Industry Trends Watch IBS/KBIS 2020

The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show —...
At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important

At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important

The combined IBS/KBIS trade show – the center of the home & building products industry calendar – has just ended. Followed shortly by a glut of articles, blog posts and reviews highlighting the coolest, most innovative and most unusual products unveiled at the...