Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. The innovative and creative building product marketing tool allows...
Welcome to the Kleber & Associates blog! Here’s the latest on IKEA’s Klippbok: Inspiring virtual visualization There’s nothing like trying a product or service before committing. Companies have used this approach for years to gain and maintain...