The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement — in...
A great deal has been written about the growing influence of bloggers and social media influencers. When researching brands and products, audiences frequently turn to influencers to seek their opinions and recommendations. And marketers have taken note – in...
In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
Much has been written recently about the rising influence of third-party bloggers. When consumers are researching brands and products, bloggers are among their most sought after resources. This growing trend hasn’t been lost on marketers, either—37...
