One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks — for example,...
Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are...
ATLANTA, GA July 1, 2022 – Kleber & Associates is proud to announce the promotion of Paul Anater to Senior Account Executive. Anater has been with the firm for the previous two years as a creative brand copywriter and thought leadership content...
Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old — especially in the highly competitive retail market — without building trust among your customer base. This past week,...
The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement — in...
