What Building Product Brands Need to Know About Podcasts

What Building Product Brands Need to Know About Podcasts

The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement —  in...
Influencer Marketing Strategies for Building Products

Influencer Marketing Strategies for Building Products

In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
How We Launched the K&A Blogger Marketing Network

How We Launched the K&A Blogger Marketing Network

Much has been written recently about the rising influence of third-party bloggers. When consumers are researching brands and products, bloggers are among their most sought after resources.  This growing trend hasn’t been lost on marketers, either—37...