Materials Innovations at the Remodeling Show/DeckExpo

Materials Innovations at the Remodeling Show/DeckExpo

Last week, design-build professionals congregated in Louisville, Kentucky for the 2019 Remodeling Show and DeckExpo, a co-located event focused on residential building, remodeling and deck construction. In addition to offering more than 45 seminars in seven tracks and...
How to Innovate Building Product Marketing in the New Year

How to Innovate Building Product Marketing in the New Year

How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes — designed to accommodate two or even three cars — but are just as often used for storing junk? Thanks to technology,...
Moen Tells, But Doesn’t Show

Moen Tells, But Doesn’t Show

If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
The New Intuition in Building Products Marketing

The New Intuition in Building Products Marketing

Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...