The downfall of Sears has been well-documented, on our blog and in countless other places. Despite the company’s competitive and management issues, it does have a couple brand assets that have stayed strong in the face of the retailer’s decline. One of...
(MALVERN, PA) — CertainTeed is helping roofing contractors take the guesswork out of ordering materials, meeting installation specifications and generating sales proposals with the introduction of InstaBid, a new, proprietary web-based software system available...
In February we, along with our client Georgia-Pacific Gypsum, had bestowed upon us a very prestigious award. It’s the most prestigious a marketer can get in the state of Georgia. To win it, we had to beat Georgia-based marketing heavyweights like Chick-fil-A,...
It’s that time of year, again. The time when we reflect on the year that has passed, and more importantly, look ahead to next year and what we want to accomplish. Some might call it making New Year’s Resolutions. We’re not big fans of this practice;...
A new way of showcasing products and services is here: the virtual or augmented reality. And it is going to revolutionize how and where high-end products are sold. For decades, we have been trying to find inventive ways to give customers a multi-dimensional...
