Put the 4 P's of Integrated Marketing to Work For You

Put the 4 P's of Integrated Marketing to Work For You

In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant.  That’s where integrated marketing communication (IMC) becomes important.  With IMC, all aspects of marketing communications such as...

Creativity as Part of an Integrated Marketing Campaign

Creativity is purely subjective.  However, being creative isn’t just about making pretty pictures.  In this marketing-driven world, it’s crucial to have a fervent creative team on your side; not just to...