The next stop in Kleber & Associates’ 2014 summer media tour was a homecoming for the International Woodworking Fair in Atlanta held August 20-23. Regarded as one of the largest trade shows in the world, IWF features more than 1,000 exhibitors in the woodworking industry regardless of size or scale. It’s this unique component that makes IWF one of the more fun shows each year. Artisans, handcrafting turned bowls or chiseled furniture, share the same floor space as multi-million dollar CNC machines that can churn out thousands of pieces in an hour. It’s an excellent opportunity to see and experience an entire industry under one roof.
We were also pleased to see the continued positive energy and increased attendance at IWF like we’ve seen all year at trade shows nationwide since IBS in January. A slow, albeit steady, economic recovery certainly plays a role, but it’s also people getting back to work that is fueling the renewed optimism we feel.
Despite the smell of sawdust permeating the air, the K&A team challenged itself to find companies offering unique alternative materials to highlight. We walked the halls of the World Congress Center and found three we felt brought some truly innovative products.
Danver
As one of America’s leading manufacturer of stainless steel cabinetry. Danver provides a chic, stylish alternative to traditional wood cabinetry by forgoing wood completely in favor of state-of-the-art stainless steel; Danver provides custom and standard powder coated finishes and treatments for their stainless steel products that will enrich and accent any project. With both outdoor and indoor applications, the company has set the standard of the blend of contemporary looks and innovation in outdoor living. We loved the use of a steel application in multiple color options – it helps marry the home’s décor to the outside living area but with year-round durability.
As one of America’s leading manufacturer of stainless steel cabinetry. Danver provides a chic, stylish alternative to traditional wood cabinetry by forgoing wood completely in favor of state-of-the-art stainless steel; Danver provides custom and standard powder coated finishes and treatments for their stainless steel products that will enrich and accent any project. With both outdoor and indoor applications, the company has set the standard of the blend of contemporary looks and innovation in outdoor living. We loved the use of a steel application in multiple color options – it helps marry the home’s décor to the outside living area but with year-round durability.
Blum Inc.
Blum’s new LEGRABOX, a line of stainless steel cabinets and cabinet products, are built to meet the latest trends and demands of consumers seeking professional grade performance but fashionable design. LEGRABOX features a new, sleek design using modern materials like aluminum and stainless steel with matte color finishes. Featuring its own smooth closing BLUMOTION technology, Blum guarantees a silent close every time. LEGRABOX also features several organizational tools such as inner pull outs and removable boxes in the drawers, giving users multiple options for storage optimization. We expect LEGRABOX to be a standout product in 2015 and in the future.
Blum’s new LEGRABOX, a line of stainless steel cabinets and cabinet products, are built to meet the latest trends and demands of consumers seeking professional grade performance but fashionable design. LEGRABOX features a new, sleek design using modern materials like aluminum and stainless steel with matte color finishes. Featuring its own smooth closing BLUMOTION technology, Blum guarantees a silent close every time. LEGRABOX also features several organizational tools such as inner pull outs and removable boxes in the drawers, giving users multiple options for storage optimization. We expect LEGRABOX to be a standout product in 2015 and in the future.
Rev-A-Shelf
A long-time favorite of K&A, Rev-A-Shelf always brings an innovative suite of products to their trade show booth, For IWF, the company was highlighting its lineup of Tresco Lighting enhancements for cabinets in a variety of installation configurations. With cutting edge LED advances, Rev-A-Shelf is able to illuminate previously shaded storage areas for easier use and access.
Rev-A-Shelf of course had their legendary kitchen cabinet products and designs on display as well. Several of their designs feature smooth open and close drawers, state-of-the-art pull downs and pull outs featuring dynamic hinges utilizing previously unusable space. A new drawer mounted utensil and knife organizer was a crowd favorite.
A long-time favorite of K&A, Rev-A-Shelf always brings an innovative suite of products to their trade show booth, For IWF, the company was highlighting its lineup of Tresco Lighting enhancements for cabinets in a variety of installation configurations. With cutting edge LED advances, Rev-A-Shelf is able to illuminate previously shaded storage areas for easier use and access.
Rev-A-Shelf of course had their legendary kitchen cabinet products and designs on display as well. Several of their designs feature smooth open and close drawers, state-of-the-art pull downs and pull outs featuring dynamic hinges utilizing previously unusable space. A new drawer mounted utensil and knife organizer was a crowd favorite.
Kleber & Associates is an Atlanta-based integrated marketing communications agency serving the home and building products industry for 25 years. Visit the Kleber & Associates website for the latest news and information about marketing for home and building products for consumers, architects, builders, remodelers, designers and manufacturers. Through our marketing, advertising, public relations and digital marketing expertise — we build better brands that build a better home.
