Marketing Home Products to Improve Indoor Air Quality

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Improve Indoor Air Quality Surprisingly, the awareness of pollutant-free indoor air is not as prevalent as other green issues today. According to the World Health...

Marketing Home Products to Targeted Niche Audiences

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Targeted Niche Audiences Strategies to Appeal to Current and Prospective Customers A solid customer base is the backbone of any thriving business. It’s essential...

Marketing Home Products When Luxury Ideals Change

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...

Marketing Home Products to "Lite Green" Consumers

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to “Lite Green” Consumers Small Steps to Take for a Sustainable Future The emerging environmental awareness throughout America is quickly becoming...

Marketing Home Products to Affluent Consumers

Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...