What is Content Marketing? The concept behind content marketing is relatively easy to grasp. By producing and publishing content that has value, you will engage with potential customers on a level above and beyond simple advertising or direct marketing. The real key...
Be honest—who would you trust more to tell you the unbiased truth about a product or service: the product’s manufacturer, or some anonymous blogger writing a review online? If you answered the “anonymous blogger,” you aren’t alone....
While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
Welcome to the Kleber & Associates blog! Here’s the latest on Universal Bathroom Design Universal and accessible bathroom design is here to stay – a reality remodelers and new home construction companies are embracing with gusto! For those who...
Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...
